Express Yourself : Self Publishing
Any songwriters/composers can publish their own work by joining the collection societies and registering their ‘copyrights’. Self-publishing means that the songwriter/composer retains the full-royalty, after the collection society’s commission is deducted, and does not have to ‘split’ it with a publisher. However, the self-published songwriter/composer would also then be responsible for carrying out the tasks normally undertaken by [...]
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What is Music Marketing?
Continue Reading →Brand Management
Brand implementation refers to the physical representation and consistent application of brand identity across visual and verbal identity carriers. In visual terms, this can include signage, uniforms, liveries, interior design and branded merchandise. Brand implementation encompasses facets of architecture, product design, industrial design, quantity surveying, engineering, procurement, project management and retail design.
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