Express Yourself : Self Publishing
Any songwriters/composers can publish their own work by joining the collection societies and registering their ‘copyrights’. Self-publishing means that the songwriter/composer retains the full-royalty, after the collection society’s commission is deducted, and does not have to ‘split’ it with a publisher. However, the self-published songwriter/composer would also then be responsible for carrying out the tasks normally undertaken by [...]
Continue Reading →Social Marketing : #Effective
Social media marketing refers to the process of gaining website traffic or attention through social media sites.
Continue Reading →Music Publishing 101
Music Publishing & Licensing Terminology A&R (Artist & Repertoire) The person or group of people who sign new acts to a record label. (They used to select material from publishers for artists signed to their label, hence Artists and Repertoire.)Assignment Of Copyright The transfer of ownership of a copyright from one party to another, which [...]
Continue Reading →WHAT IS ADVERTISING?
Every day when we watch TV or read the newspaper, we come across advertisements. Advertising persuades people to buy a certain product. It brings goods to the attention of consumers. People who are concerned with marketing deal with:
Continue Reading →Brand Management
Brand implementation refers to the physical representation and consistent application of brand identity across visual and verbal identity carriers. In visual terms, this can include signage, uniforms, liveries, interior design and branded merchandise. Brand implementation encompasses facets of architecture, product design, industrial design, quantity surveying, engineering, procurement, project management and retail design.
Continue Reading →Web Design, Development & Implementation
Developing a web presence is a time consuming and expensive task that involves months of planning and development. Many times, as the project progresses and milestones are achieved, the end result is not necessarily what was originally planned. People involved in the planning phases of the project may leave, resources may be shifted, the competitive [...]
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